Verizon Intelligent Track & Trace

Improving food & drug safety with a better user experience.

Verizon Wireless is an American telecommunications company offering wireless products and services. In 2016, Verizon introduced a suite of remote sensors to help business customers track and monitor the condition of their manufactured goods as they move around the globe. Increasingly, certain goods such as medication and perishable foods require stringent regulatory monitoring, creating a strong market opportunity for Verizon to expand the value of its LTE network by delivering mission-critical real-time logistical data to its customers.

The marketing video shown here demonstrates the value of Verizon’s new offering, and serves as an outline for the challenges addressed by Ben and his team.


Extend the capability of a legacy platform to meet emerging business needs.

In creating Intelligent Track & Trace (ITT), The Internet of Things (IoT) group at Verizon utilized a new suite of tracking devices that could be attached to palleted shipments, capable of delivering real-time data on location, temperature, barometric pressure, and more. An established track & trace company provided the underlying legacy back-end software solution. To tie the system together under a Verizon-branded experience, The IoT group needed a more modern, highly usable administrative web application for securely tracking shipment information, along with a pair of native Android and iOS mobile apps that would enable shipping associates to pair sensors to each package. The initial system needed to work together seamlessly, and be ready for beta launch within 6 months.


Design, prototype, and build a cohesive web & mobile app experience.

With participation from program stakeholders and executives, Ben and his team led a multi-day project discovery workshop in San Francisco to understand the existing technology stack, and create a high-level roadmap to evolve the ITT platform to support a mobile scanning app. Additionally, participants worked to anticipate the processes and personas required to use the mobile and administrative applications so that the teams could create design requirements and get to work.

Design and development for the mobile app proceeded in parallel with the administrative app, leading to successful initial iOS and Android deployments within 100 days of the initial workshop. Ben’s team worked to integrate Verizon branding into the administrative interface, and design new features to support the mobile scanning component. In collaboration with the ITT team, the new administrative interfaces were then built and integrated into the platform. Clearform continued to support the IoT group until the product was brought completely within Verizon after 1 year.

Set safe product thresholds.

Manufacturers are able to set safe thresholds for the products they distribute on a per-package basis. The system is capable of tracking information such as  temperature, shock, barometric pressure, geofenced location, and more, allowing for detailed reporting for each package as it travels through the supply chain.

Pair devices with packages.

In the warehouse, packagers use iOS or Android devices to pair sensing devices with packages by scanning barcodes on each item. When a device is assigned to a package, the system begins correlating the device data to its associated package. 

Track and monitor shipments.

After a device is paired to a package, the status and location of each package is trackable through a responsive web application. Certain users may receive alerts when a package approaches a safety threshold, empowering them to take action before it’s too late.

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