The Clearform team traveled to Cedar Rapids where Ben led a 2-day client workshop with HSM and Honeywell User Experience (HUE) teams to go in-depth, identify risks and opportunities, establish collaborative rapport with the HSM engineering team, define success, and document a project plan. It became clear that there would be no access to delivery drivers for usability testing and validation, so Ben conducted a series of exercises with the HSM and HUE teams to quickly draft a set of user personas that would help drive user-centered design decisions.
Clearform conducted a heuristic analysis of the existing application to identify and prioritize usability issues that needed to be addressed ahead of the product release. These findings were used by two parallel track teams at Clearform. Team 1 focused on designing updates for the application in development, and Team 2 focused on designing the future concept application.
HSM and Clearform teams met regularly to ensure alignment and velocity throughout the project, leading to on-time and on-budget delivery of two application prototypes and accompanying documentation.
Following app development by HSM, Holland Freight was one of the first and largest LTL companies to begin using the P&D application designed by Team 1. An 8-week pilot program was surprisingly canceled by Holland after 2 weeks due to the high degree of driver acceptance and overall success of the P&D application. It was rolled out across the fleet 6 weeks ahead of schedule, so that Holland could more quickly realize the competitive advantages created by the P&D application.
